In 2012 we teamed up with a local film producer to create our very first property video, we now have a total of 61 property videos showing on our website as well as our YouTube channel with 13 in the pipeline waiting for production and launch in 2015.
Presentation is the key to converting “lookers” to “bookers” and video provides the customer with an opportunity to interact with the property, grounds and location. The videos are proving to be a powerful marketing tool with our statistics showing us that a video can increase properties bookings by up to 26%.
The property video costs £285 inclusive of Vat which is the equivalent to the income you would net from a shoulder week booking, everything the video brings in after that is profit. I understand from Karrek Accountants that you are able to claim the cost of the video under the tax incentives for holiday letting.