Fewer Britons holidaying in 2014

Lusty Glaze, Newquay

The number of Britons that have taken a holiday has fallen in the 12 months leading up to August 2014; according to the Consumer Holiday Trends Report produced by ABTA. 

The report reveals that 68% of consumers took at least one UK holiday in 2014, down slightly on 2013 figure of 70%. The average number of UK holidays taken per person was also down by 0.1, with the 2014 figure being 1.8 holidays per person. However, the number of consumers taking both a UK holiday and a holiday abroad rose from 39% in 2013 to 41% in 2014.

Interestingly, for the first time, 25-34 year olds were the most active in the holiday market.

The good news is that the report suggests that people are feeling more optimistic about the coming year, with 20% of people planning to spend more on their  holidays in 2015.

Find out more

TravelMole.co.uk have produced a great summary of ABTA’s annual research, or if you would like to read the full report, you can access it here.