Your guests should arrive at their holiday cottage to find the lights on, and welcome supplies should be the first thing they notice inside – perhaps a bottle of champagne? Do ensure that the information you need to supply them with is in evidence and makes them feel appreciated and valued – it has to charm and welcome them, not berate them with a bossy list of do and do not. The advice you provide should also be up to date and smartly presented. A dog-eared or disorganised folder just won’t do. A welcome book must be something which catches their eye and makes them want to open it up and digest the information therein.
Creating the right first impression will go a long way to building trust, creating loyalty, generating good feedback leading to repeat bookings. In this article I will set out some of the key ways to create the best first impression to ensure your holidaymaker becomes a great advocate for your property.